“YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences.”
The new Yas Island brand proposition is about ‘quality of time spent’ – where visitors make the most of their leisure time and take a break from everyday life. Promoting the brand essence of ‘elation’, the new brand identity is anchored by an expressive and vivid YAS logotype that reads right to left in Arabic and left to right in English. The energetic hand-drawn type symbolize the human experience of entertainment. Vibrant colors capture the full spectrum of visitor experiences across touch-points.
