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We are contemporising the du branding by introducing a mobile and digital first approach, to re-establish more relevant differentiation for the brand across consumer products and services.
The saliency of Osman Sultan’s 2006 vision for launching du – “enhancing your life, wherever, whenever” has inspired our initial work. This has involved revisiting and realigning du branding, its proposition and visual identity, reintroducing the freshness that characterised du’s success over the years after launch.
