Creating a ‘new platform’ to deliver a better overall customer experience to meet heightened consumer needs and expectations. VM’s new business model is based on a digital eco-system that delivers a seamless experience that customers expect from all brands today – humanizing and digitizing the entire mobile service experience.
We combined design, experience and technology to help create this new platform. Distilling insights from outcomes of the strategic planning work, we developed the design of all customer touch-points. This ‘go-to-market’ toolset of applications brings to life the freshness of the Virgin brand across the ‘end-to-end’ customer experience.
