To address this challenge, we developed a rebranding program that leveraged the brand’s existing equities while expanding its value proposition to be more inclusive and relevant to a wider demographic. Centered around the concept of “Live life, the ultimate sport,” we developed a robust branding platform, brand architecture framework, and updated identity and design system.
The rebrand is helping DSC to market its services, programs, and product offerings more effectively to a wider demographic. Additionally, the new brand narrative is allowing the destination to better leverage its original vision, its achievements to-date and its future aspirations to strengthen its position within Dubai’s hyper-competitive real estate market.
